Take control of your server and protect it with some powerful moderation tools.
For all of those uers that want to share their new mixtape.
Levels & XP
Per-server levels allow you to reward users based on their activity.
Build an economy and allow users to gamble their daily earnings away.
Give your users some fun (and useless) commands to entertain them.
Create some memes or send a reaction gif to people in chat.